Why are investors lining up to put money into Netsertive, the RTP-based market intelligence platform startup? In an interview with TechCrunch, Netsertive’s CEO and two investors explain why.

Netsertive closed on $15 million in October – and kept on raising. This week, the company says the Series C round closed at a whopping $24 million.

Soaring revenue growth – 668 percent over three years -earned Netsertive a spot on the latest Deloitte Fast 500 as one of North America’s fastest-growing companies.

So what’s going on?

CEO Brendan Morrissey told TechCrunch that Netsertive “fills a void because regional partners are often ‘working with digital marketing companies who don’t understand their pain points.'”

According to Morrissey, his firm acts as a “liaison” between big brands such as Chrysler and local partners. Netsertive’s platform “allows them to truly understand and address their clients’ wants and needs.”

Some $14 billion in “cooperative advertising marketing” is a target for Netsertive, helping clients and local client affiliates finding ways to maximize that money.

In a statement about the new fund-raising, Morrissey added:

“We are increasingly seeing clients go from early testing to true investments where the return on their co-op marketing spend really matters. Additionally, as brands evaluate potential long-term partners, they are looking at the financial strength, long-term vision and capabilities of those partners. Putting this level of capital into our company helps solidify Netsertive as the strong choice for brands who want the best technology and the best long-term partner that can grow with them.”

Netsertive investors include River Cities Capital Funds, Babson Capital Management and previous investors such as RRE Ventures and Greycroft Partners.

Why back Netsertive?

John Elton, partner at Greycroft Partners: Tthere is going to be multibillion dollars of ad spend shift in their direction and they’re the leader.”

Jim Robinson IV of RRE Ventures notes most regional partners “have at least some sort of presence online” and he RTP firm “helps them execute a strategy,” in TechCrunch’s words.

Read the TechCrunch post at:

Netsertive Raises $24 Million To Help Affiliates With Marketing