E-commerce giant Amazon announced that it plans to offer more than 30,000 deals on products to consumers, the company announced on Monday.

This officially marks the beginning of the holiday e-commerce season, sure to ramp up in the coming weeks.

The company announced that the deals will occur as “Lightning Deals,” and will make all deals available 30 minutes early to customers that have an Amazon Prime membership.

“Shoppers come to Amazon to discover the best deals on the best gifts and this year, we’re pulling out all of the stops,” said Steve Shure, Vice President, Amazon Consumer Marketing, in a statement released on Amazon’s website. “We’re giving Prime members early access to more than 30,000 Lightning Deals and for all customers, tens of thousands of great deals in the Black Friday Deals store. With incredible deals, fast delivery options, curated lists like our Electronics Holiday Gift Guide, gift recommendations, customer reviews and more, we’re making it easier than ever for customers to save time and money on their holiday shopping.”

The company is also providing the Electronics Holiday Gift Guide, hoping to drive customers to more than 600 electronic products available through the e-commerce company.

Amazon’s Black Friday Deals

The Black Friday Deals store is the leading deals destination for customers this holiday season with tens of thousands of deals on top items including electronics, toys, clothing, jewelry, kitchen, and more, now through December 22. Deals can be found at www.amazon.com/blackfriday and include items like:

  • 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player
  • $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens
  • 47% off Jaybird X Sport Bluetooth Headphones
  • Optima HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for less than $800
  • 40% off select Frye shoes, handbags, accessories and luggage/travel for men and women
  • 40% off select toys from top construction brands including K’NEX, Tegu, and Magformer
  • Up to 50% off select Home Automation products
  • 20% or more off select Wilton and Pyrex bakeware products
  • Deals from top Kitchen brands including Rubbermaid, KitchenAid, Paderno, and Instant Pot
  • $10 off select $50 Black & Decker product purchases
  • Up to 50% off hundreds of PetSafe items