MORRISVILLE—Netsertive, a digital marketing intelligence company that enables brands and their local channel partners with turnkey, co-op compliant digital marketing capabilities, has raised $15 million in Series C growth financing. River Cities was joined by Netsertive’s existing investors in the round.

“With over 90 percent of consumers using online media to research the products they purchase locally, it is more critical than ever for brands and their partners to get it right. Having tracked Netsertive for the last five years, we know the company is helping these businesses drive stronger cooperative digital marketing across their networks of local partners and retailers. We are impressed by its stellar growth, strategic vision and position in the market and culture,” said Rik Vandevenne, director, River Cities Capital Funds,a in a statement. Vandevenne joins the company’s board.

Netsertive says the new round will fuel Netsertive’s acceleration in the digital marketing technology arena, as it continues to add major brands for its MarketWise™ solution and local businesses for its StreetWise solution.

The financing will help the company address the massive opportunity in local co-op marketing, most recently highlighted in a new industry report that Netsertive and research firm Borrell Associates released, titled “The Changing Face of Co-Op Marketing Programs.”

The report highlights what Netsertive calls a “shockingly large amount of brand-funded co-op marketing funds.” It notes that $14 billion – goes unredeemed by local businesses due to complicated rules, dated reimbursement processes and lack of digital focus. Netsertive will accelerate investments in its solutions to help brands and their networks unlock the funding and leverage it in local markets, driving compliance, speed and performance into cooperative digital campaigns.”

Founded in 2009 and based in Research Triangle Park,, the company has received venture capital funding from RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named 2014 Software Company of the Year by North Carolina Technology Association and was named among Inc. Magazine’s 500 fastest-growing private companies three years in a row