Netsertive, which sells digital marketing technology to connect retailers and customers in local markets, has raised $2.71 million in new equity backing from five investors, according to a regulatory filing.

The company, which won a Stevie award this year, has a cloud-based Digital Marketing Engine that automates local digital ad and channel marketing programs. It includes search, display, social, mobile, video and other platforms.

Founded in 2009, the company raised $10 million in 2012 and $4 million in 2010. The 2012 raise included a $2.5 million credit line with Durham’s Square One Bank.

Investors include Harbert Venture Partners of Richmond, Va., RRE Ventures and Greycroft Partners.

“We have a simple vision: creating innovative technology to connect local consumers to products and businesses,” Brendan Morrissey, chief executive officer of Netsertive, wrote in a blog post several years ago.

“We’ve tapped into a massive market that has gone largely unnoticed for years. Ninety percent of local purchase decisions are influenced by online experiences. Our technology and team unlock the power of online discovery for businesses in local markets. It’s been a thrill to see the tremendous impact we’ve had on hundreds of businesses and brands around the country.”

The company disclosed the raise in a filing with the U.S. Securities and Exchange Commission. Here’s the filing:

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