Many companies have a chief digital officer, but the role has evolved into one that is integrated with business strategy and customer touches, according to an article on McKinsey.com.

With CDOs in high demand, McKinsey looks at the skills and expectations for the role and how this leader makes sure that every aspect of a business takes advantage of digital.

While technical expertise is nice, the CDO is in reality a relationship builder, within a company, with vendors and with customers.