In a world where the smart home is becoming the standard, AT&T CEO Glenn Lurie told attendees at The Wireless Association conference in Las Vegas about partnerships the phone giant is working on to take advantage of the “Internet of Things.”

Lurie cited home automation and security as the stepping stones to the simple, connected life that consumers will come to expect.

“People want this, this is important to them, and if you simplify it, you will get the volume that we need,” he said.

Lurie also noted AT&T’s move into in-car connectivity with Jaguar Land Rover North America and a collaboration with Telogis, which provides software to Ford Motor Company’s commercial vehicle unit.