Brad Brinegar, chief executive officer of Durham-based McKinney ad agency, is getting a promotion. He now leads all North American operations for Cheil Worldwide, the South Korea-based owner of McKinney and two other North America-based groups.

Brinegar led the negotiations in McKinney’s $50 million sale to Cheil in 2012.

His promotion was announced Monday and takes effect immediately. He keeps his McKinney position, the company announced in Seoul.

In addition to McKinney, Brinegar now oversees The Barbarian group and iris Worldwide.

“Cheil has assembled a unique network of modern agencies in the US market,” Brinegar said in the announcement. “My new job is to help the leaders of all three agencies to efficiently partner and build out our offering in the U.S.”

Cheil has made a number of executive changes lately. The company noted it is shifting business development efforts to London as well as the U.S.

Brinegar has worked at McKinney since 2002 when he was named chair and CEO.

Cheil, which was formed in 1973, operates in 42 countries.

The Barbarian Group focuses on the technology industry.

Iris Worldwide deals primarily with what it calls participation brands.

McKinney has won numerous awards and has a wide variety of clients across multiple industries.