It’s part promotion, part contribution, part investment, part fun for the group of entrepreneurs, developers, marketers and designers behind The Big Idea Project.

But for one lucky entrepreneur, it’s all parts mentorship, product design, software development and critical business-building help. $100,000 and six months worth to be exact.

The Big Idea Project, tagged on social media #thebigidea, is a collaboration between more than a handful of local companies to provide one Triangle tech startup with a minimally viable product (MVP) along with free co-working for six months and help on customer discovery, marketing and branding strategy, legal issues and funding. The catch is that the founders must be located in the Triangle, have a great technology-driven startup idea and at least 20 hours a week over the next six months to spend on the project. Oh, and they must be willing to give up 10 percent of their company to the project’s principals.

“We want the startup to come out of our little program like a gunshot,” says David Baxter, CEO of the Raleigh design and development firm Big Pixel and the project’s instigator. “We want it to be practical, to get in there with them in the trenches and help build the vision of a company. And hopefully, we can do this every year and have a little portfolio, and over time, one of these will hit.”

What will the winning idea look like? “I don’t really care what the idea is. A good one,” he says.

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