Cultures for Health, a startup that’s moving to the Triangle from South Dakota, is growing quickly with an emphasis on “Real Food.”
But what exactly is Real Food?
So WTW checked out the organization’s website to learn more. Here goes:
What is “Real Food”?
food [food] n 1. something that nourishes, sustains, or supplies
real [ree-uhl, reel] adj 1. true and actual; not artificial
Real Food is food which truly nourishes producers, consumers, communities and the earth. It is a food system–from seed to plate–that fundamentally respects human dignity and health, animal welfare, social justice and environmental sustainability. Some people call it “local,” “green,” “slow,” or “fair.” We use “Real Food” as a holistic term to bring together many of these diverse ideas people have about a values-based food economy (see our Real Food Wheel).
This is about more than supermarket labels. The Real Food Challenge has developed an innovative Real Food Calculator, which provides in-depth definitions of “real food” and a tracking system for institutional purchasing. With this tool, “real food” is broken down into four core categories: local/community-based, fair, ecologically sound, and humane.
Check out the Real Food calculator, too: http://www.realfoodchallenge.org/calculator
