Led by former rpath CEO and veteran entrepreneur Billy Marshall, two-year-old ServiceTrade is positioned for major growth after raising $4.1 million in new venture capital from a host of investors.

In a securities filing, Service Trade disclosed the new funding which is its second.

The company launched in January 2013 and raised a mixture of equity as well as debt at that time from six investors. It is generating revenue, too, although the SEC filing denotes only revenue between $1 and $1 million.

And ServiceTrade, with some 10 employees, is looking to expand, listing several job openings on its website.

So what’s ServiceTrade all about?

Marshall, who co-founded rpath in Raleigh and then stepped down as its CEO in 2008, spelled out the ServiceTrade mission in a blog which announced the company:

“ServiceTrade is a new software company dedicated to helping facility maintenance and repair companies deliver better service, grow faster, and be more profitable. Our aim is to provide a terrific mobile and cloud based application that improves field technician productivity, enhances customer collaboration, and streamlines the administrative processes associated with running a service business. The application will be easy to use and easy to buy – no software or servers to manage, no upfront fees, no sales pressure. Try it first and buy it only if it works for you.

“We believe that maintenance businesses are a terrific market to serve because they are so underserved by current software offerings. Intuit’s QuickBooks is the only widely deployed software product in this space, and service management software is generally only used by the very largest firms. According to analyst firm Gartner, the current annual spending on service management software is about $330M. For a business segment that represents approximately $900B in annual commerce according to the US Bureau of Labor Statistics, this amount of spending is a terrible indictment of the current slate of software targeted to this market. The current offerings are hard to try, hard to buy, and hard to use while hiding behind a sales person that insists it isn’t so.

“ServiceTrade is different. We will post our pricing on the website. Free trials are not only free, they are available without getting a sales person’s permission. If you need help, we will help you get started so that you can experience our value. If the application helps you and your technicians, you can buy it and use it without any long term commitments.  That is how great technology is adopted and consumed.  We have enough confidence in our application that we don’t need to hide it behind a sales person.  You can judge the quality of what we are doing all by yourself.”

Here’s how the startup spells out its mission:

“ServiceTrade helps technicians deliver more service calls

  • “More work. Less hassle. Real-time updates.
  • “Map & Plan Jobs: Optimize your daily service schedule with real-time job info and maps.
  • “Automate Paperwork: Digital paperwork along with photos and audio memos help you eliminate expensive, slow paper processes.
  • “Track Time: Our GPS job clock intelligently tracks technician hours on the job, on the road, and in the shop.
  • “Quote Work Online: Online quotes are fast, easy, and more likely to be approved by the customer. Everyone wins.”

Find out more at: http://www.servicetrade.com/