On March 13, WRAL TechWire reported in detail about the launch of the “Digital Marketing Foundry,” a joint venture between Capitol Broadcasting Company, the American Underground and The Startup Factory. CBC, the corporate parent of WRAL TechWire and the Underground, recently made the formal announcement.

Here are the details.

American Underground Launches Digital Marketing Foundry​

As part of Capitol Broadcasting Company’s (“CBC”) efforts at the American Underground, CBC has partnered with Corey Post and the folks from The Startup Factory to start a new company called the Digital Marketing Foundry (“DMF”). DMF will be led by Corey Post, a seasoned digital marketing expert for companies like LegalZoom and Cornerstone OnDemand.

About Corey Post

Corey Post has been working with businesses to expand their online footprint for over a decade. He is the founder of digital consulting agency, Agile Leverage, a firm that helps organizations build successful brands and increase revenue through Google AdWords, content marketing and search engine optimization (SEO). Corey also serves as an Entrepreneur in Residence at the Startup Factory, where he mentors new companies on how to generate qualified Internet traffic and build an online following.

Prior to starting his own firm, Corey held senior roles at several leading startups and public companies. He served as the Director of Online Marketing at Cornerstone OnDemand, a California-based SaaS company that went public in 2011, as well as in director level roles at leading companies such as IAC and Landmark Communications. His resume also includes social media consulting work at LegalZoom and ReachLocal, the latter of which went public in 2010.

Corey is a frequent speaker, having spoken at leading industry events ranging from Affiliate Summit to Internet Summit. He has also written for thought-leading digital marketing sites such as AWeber and KISSmetrics.

Corey holds an MBA from the University of Virginia’s Darden Graduate School of Business Administration, where he was a Batten Media Fellow and awarded a full tuition scholarship for his achievements in media.

You can learn more about Corey at: https://www.linkedin.com/in/coreypost.

About the Digital Marketing Foundry

American Underground and leading venture capital firm, The Startup Factory, have joined forces to launch the Digital Marketing Foundry (DMF), a new marketing education institute located in the heart of the American Tobacco Campus in Durham, North Carolina. DMF is dedicated to helping organizations and professionals throughout the Southeast develop and deploy expert digital marketing skills to find new customers and revenue.

The Digital Marketing Foundry will offer expert digital marketing courses to help seasoned marketers and self-taught sole proprietors, alike, use the Internet to build their brands and generate top line revenue and profit. Our team will work with you to identify your audience, optimize your sales funnel, and leverage search, social, and paid media to drive awareness, leads, and conversions.

DMF courses offer clients the opportunity to solve real-world marketing challenges and engage in hands-on learning using proven digital marketing solutions.

DMF is structured to help entrepreneurs and marketing professionals build their careers as well as give business executives the ability to develop their digital marketing talent.

Our instructors will teach you and your marketing team how to increase visitors, turn visitors into educated prospects, educated prospects into clients, and clients into brand advocates.

Course Offerings and Topics:

1) Interactive, in-classroom training at our American Underground Campus facility
2) On-site corporate/organizational workshops
3) Online course subscriptions for students to access classes and materials at their own pace

DMF classes are focused on several key areas designed to help you understand, implement, and manage proven digital marketing channels and strategies:

  • Google AdWords
  • Content Marketing
  • Google Analytics
  • Search Engine Optimization (SEO)
  • Social Media
  • Mobile Marketing

If interested in learning more, please reach out to Corey at corey@agileleverage.com. Adam Klein, who runs the American Underground for CBC, can offer further insight if interested. Reach Adam via email at aklein@americanunderground.com.