Ignite Social Media has launched Carusele, a new standalone content marketing subsidiary. Through its network of content producers, Carusele creates branded social content and then actively manages it through a media approach that combines paid and organic syndication and aggregation to targeted audiences.

Carusele has sold over $1 million in test campaigns to leading brands and retailers while it’s been in stealth mode over the past year, according to the announcement.

“Carusele creates a simple way for marketers to buy engaging social media content with defined audience reach much like they do with broadcast, print and digital media,” said Jim Tobin, president of Ignite Social Media and Carusele in a statement. “By leveraging our eight years of social media marketing for large brands, we’re now able to create a packaged social media buy that delivers true engagement vs. just pushing messaging at consumers.”

Christian Sullivan, director of productions and network development for the new firm added, “We’ve found that by having flexibility in the sourcing of content and blending influencer content with premium and branded media, we can create greater audience scale and engagement.”

He said that initial Carusele network buys have delivered more than 500 million branded impressions, high levels of engagement, coupon downloads and some measurable lifts in sales at a competitive price.

The company was created by Ignite Social Media founders Jim Tobin, Marcie Brogan and Deidre Bounds along with Mr. Andrews.

Carusele has nine full-time employees and is based in Cary. inside Ignite Social Media’s offices, with a satellite office based in Fayetteville, Arkansas.