Entrepreneurs require motivation to launch a new company. They can be driven by many things, among the more common ones being ambition and a new idea.

But frustration drives many, too, and ex-Red Hatter Joanne Rohde’s own dealings with health care led her not only to leave Red Hat but to found Axial Exchange.

In her new venture she found some solutions to her own health – and hopefully for many others. 

Rohde decided to create a company focused on helping individuals improve their health and providing technology solutions to health care providers that would put doctors and patients on the same page.

It’s called “patient engagement.”

She tells her story in this exclusive interview with WRAL TechWire.

We’ve included links to another video about her advice to other entrepreneurs and to previously published stories telling in part the Axial story.

We hope you enjoy these and other videos in our exclusive executive profile series.

– WTW Editor Rick Smith