CloudFactory, a developer of platform technology that enables customers to build “virtual production lines” and manage their work forces better than traditional “crowdsourcing,” will announce Friday that it has raised $3 million in new venture capital.

And the “help wanted” sign will be going up.

CloudFactory, which is based in the American Underground, says part of the funds will be used to expand its sales and marketing team.

“Companies that augment their technology and algorithms with human intelligence consistently emerge as leaders in their various SaaS [software as a service] verticals,” says CloudFactory founder and CEO Mark Sears. “CloudFactory turns human-intensive services into one-touch features of your platform or app. We offer a competitive edge for SaaS companies to offer new and better services that can’t be done with technology alone.”

CloudFactory says its technology builds a successor to “crowdsourcing.”

“Because both crowdsourcing and traditional outsourcing have failed to deliver the required quality levels, many companies have been forced to directly build and manage their own in-house teams,” Sears explains in the announcement. “CloudFactory has stepped in to let companies focus on their core business while ensuring they have the efficiency and scalability needed to meet aggressive growth plans.”

The company already has some 3,000-plus “cloud workers” and maintains offices in Nepal, Kenya and Hong Kong as well as Durham.

Sears launched the startup in 2011 at Techcrunch Disrupt.

Leading the new funding is David Clouse, the founder of VRBO, or Vacation Rental by Owners which he sold in 2006 to

Other unidentified institutional investors and angels also participated in the round.

CloudFactory is growing without the capital infusion. The company says revenues have increased over 100 percent year-to-year over the past three years.

Its technology is “designed to deliver speed without compromising on accuracy. Our workspace comes equipped with advanced machine learning tools and algorithms,” CloudFactory says. “Machine tasks are executed at all stages of a workflow – before, during, and after human tasks. Whereas human tasks are sped up using custom task forms and auto-fill technology. Workforce itself is largely managed using technology – all from a single, unified application.”

Clouse says he sees CloudFactory as an alternative to traditional crowdsourcing.

“Crowdsourcing is a broken labor model,” Clouse says. “You can’t build an enterprise-grade business on top of a crowdsourced marketplace, where both the employers and the workers waste most of their time navigating the chaos. Cloud labor is the future of work, but delivering on that requires a new approach and a new type of workforce — with CloudFactory leading the way.”

CloudFactory aims to put 1 million people to work through its platform.