The first grouping of products being rolled out this week by Lenovo at IFA trade show in Germany gives the world’s largest PC maker its first Android tablet as well as new Lenovo desktops and notebooks sure to grab the attention of high-end gamers.
The world’s No. 1 PC manufacturer says it is aiming to please consumers wanting a variety of style, color and performance options.
The $30 billion personal technology company serving customers in more than 160 countries, and the world’s largest PC maker with nearly 20 percent global market share. Last fiscal year, Lenovo sold 59 million portable devices and is the world’s third largest tablet maker and fourth largest supplier of smartphones – selling more smartphones now than PCs.
Here are three new products the company released on Wednesday with more to coming later in the week:
- TAB S8
The TAB S8 is Lenovo’s first 8-inch Intel-powered Android tablet boasting an Intel Atom Quad Core 1.83 GHz, 1920×1200 IPS Infinity Screen for clear viewing as well as a wide-angle viewing feature to maximum resolution on the screen, and dual front-facing speakers with Dolby audio.
Design-wise, the tablet resembles the Lenovo IdeaTab A8, but with the Intel logo on the back and the dual front-facing speakers. The tablet comes with a range of options such as a multi-angle stand mode and a wake-up feature. It also is available in either the classic black and white colors or in blue or yellow if you’re looking for a bit more color. Finally, it has an optional LTE for superfast data connectivity.
“This tablet can dynamically match the processing power of the apps your running,” said Andrew Barrow, director of consumer product marketing in Lenovo’s PC group. “This allows you to extend the battery life of the product because you don’t need it running at full performance if you’re just reading an e-book, etc.” The TAB S8 ships this month with a retail price listed at $199.
- Y70 Touch
The Y70 Touch is the company’s new premium gaming Notebook designed for premium gamers and Lenovo’s first touchscreen 17.3-inch machine. The current PC gaming market is estimated at $21.5 billion and expected to be at about $23 billion in the next three years. This product is Lenovo’s way to expand and match this growing market.
“This is a gaming and entertainment powerhouse,” a Lenovo representative said during a media briefing. It’s thin and light compared to similar products on the market with up to 4th generation Intel Core i7 processor, NVIDIA GTX-860M 4GB DDR5 graphics. It comes with a cool backlit keyboard, an external optical disk drive for both DVD and Blu-ray, and the audio setup should provide a rich and immersive experience with JBL-designed stereo speakers and a subwoofer.
The touchscreen is little unusual for this style machine and purpose, but designers are hoping it enhances and not distract from the user experience. The Y70 Touch ships this month worldwide with a suggested retail price of $1,299.
- ERAZER X310 and X315
ERAZER X310 and X315 are the new gaming PC desktops for Lenovo. The X315 is available in North America only with the X310 available worldwide. The influence of the acquisition of Germany-based MEDION AG in 2011 is obvious in these models.
ERAZER X310 boasts up to fourth generation Intel Core i7 processor with up to AMD Radeon R9 255 2G. The X315 has up to AMD Kaveri AMD A10 with up to NVIDIA GeForce GTX760 2GB. Both have up to 4TB HDD, 2TB SSHD or 256GB SSD and up to 32 GB DDR4 along with Dolby enhanced audio, front LED lighting, and a Blu-ray Disc drive.
Also planned for release this week will be the new ThinkPad Helix, Horizon and more, as the company describes, “selfie-centric” styles of smartphones that are both interesting and impressive as the company continues its mobile push.
