When I spoke to a group of entrepreneurs recently who were concerned about how to get publicity, I said quite frankly:
“If you can’t get coverage in the Triangle, then you are doing something wrong.”
Today, the news coverage of Triangle area companies received another boost.
Xconomy, an expanding technology news operation that also puts on events, has launched its Raleigh-Durham site. The Triangle operation becomes the 10th in the firm’s growing network.
“It’s great to be in North Carolina, one of the seminal innovation clusters in the U.S., and it’s great to be in double digits,” writes editor and co-founder Robert Buderi. “There is to my knowledge no other new-media news organization covering the business of technology with as many boots on the ground in as many different centers of innovation as Xconomy.”
Rumors have circulated for at least two years that Xconomy would launch in RTP. And it has secured a number of local partners, advertisers and “underwriters.”
Of course, Xconomy isn’t the only web news venture to launch an RTP operation. MedCities came to the region and pulled down.
And The Startup Factory’s Chris Hevily launched a TechTalk blog that he shut down.
Then there is ExitEvent, a Triangle-focused publication which was sold to Capitol Broadcasting (the parent firm of WRAL TechWire) earlier this year. TechMedia in the Triangle migrated away from its Triangle/Southeast Tech Journal roots to become an event-focused company.
Frank Vinluan, who writes for WRAL TechWire, is part of Xconomy’s Triangle efforts.
Who Is Xconomy?
If you are unfamiliar with Xconomy, it is “a network of websites offering news and insights on technology, innovation, investment, and entrepreneurship.”
It’s mission: “Xconomy is dedicated to providing business and technology leaders with timely, insightful, close-to-the-scene information about the local personalities, companies, and technological trends that best exemplify today’s high-tech economy.
“Our goal is to become the authoritative voice on the exponential economy, the realm of business and innovation characterized by exponential technological growth and responsible for an increasing share of productivity and overall economic growth.
“We deliver this valuable content through a unique global network of localized blogs, events, conferences, and other initiatives designed to better connect people and ideas.”
Xconomy also operates in Boston, Boulder/Denver, Detroit, New York, San Diego, San Francisco, Seattle, Texas and Wisconsin.