(Editor’s note: This is part one of a three-part series on how to turn ideas into companies. This story features Scot Wingo, co-founder and CEO of ChannelAdvisor, and is part of the news partnership between WRAL TechWire and ExitEvent.)

DURHAM, N.C. – Scot Wingo is co-founder and CEO of ChannelAdvisor, a public company in Morrisville that helps e-commerce retailers optimize sales across channels. Wingo and team took the company public in May 2013.

This is a regular series on ExitEvent.

Aaron writes:

Hey Scot,

I’ve always had so many ideas swirling around but never felt drawn towards any one idea over the others. How were you able to come up with 3 ideas that were able to create such value? I just bash my head against the wall sometimes trying to think of something that would create legitimate value for someone, so much so they’d give me their money for it.

I’m a web developer, but development is a means to an end for me, with the end being creating something of value, rather than programming for programming’s sake.

Thanks Aaron! This is a great question and one I’m going to answer with a three-part series:

1. Coming up with your Big Idea—the Startup Idea Pattern
2. Evaluating your Idea(s)
3. Ideas are easy—execution is hard.

The full story can be read online at ExitEvent.