Riders are at the center of the next generation of transit technology as showcased by four Triangle startups on Thursday at the RTP 180 networking event in RTP. One is from well-known entrepreneur and writer Marshall Brain from NCSU. Sarah Bill has the details for ExitEvent, which is a news partner of WRAL TechWire.

RESEARCH TRIANGLE PARK, N.C. – Imagine a world where intra-city travel is completely controlled by the tap of a finger on a mobile device. Catching a ride is as simple as pulling up an app or hopping into a personal car and zipping around while suspended over the roadways.

Some of the Triangle’s emerging startups are trying to make this world a reality, and they are doing it by putting the traveler’s needs first in public transportation.

The Research Triangle Foundation of North Carolina focused its monthly RTP 180 event last night on transit, inviting speakers from various backgrounds to talk about transportation innovation in the area. And giving consumers power over their travel is the common theme.

“People want more,” says John Mickey (pictured below), marketing and external communications representative for TransLoc. “We have demands. We want control.”

Read more about Transloc, Brain’s EcoPRT, Uber and Buzz Rides at ExitEvent.