Editor’s note: In this latest post as part of the news partnership between ExitEvent and WRALTechWire, Laura Baverman reports about a new app gives lotto-players a free chance to walk away with a jackpot.
DURHAM, N.C. – Little effort. Free cash.
That’s the promise of a new mobile app called Lotto 23 launched April 10 by a pair of Duke University juniors.
Brandon Sassouni and Zachary Poddela (along with Sassouni’s childhood friend in New York, Arieh Movtady) believe they’re the first in the world to create a mobile lottery that doesn’t require the oversight of government.
Its potential could be industry-changing—U.S. lottery ticket sales topped $78 billion in 2012 and more than 57 percent of the population bought at least one ticket. Globally, at least 100 countries have publicly-operated lotteries.
Sassouni and Poddela figure if people will pay for tickets, they’ll certainly download an app and enter for free.
“It seemed like a big opportunity to do mobile,” says Sassouni, who develops apps under the company name Dream Big Studios. “The lottery is normally run by the state but we saw a legal way to do it for free.”
The full story can be read at ExitEvent.
