Appia, which helps mobile service providers, publishers and advertisers find new customers, wrapped up 2013 with more than 69 million app installs in 200 countries.

The Durham company also hit a record in revenue. Privately-held Appia does not disclose revenue figures and the only sales detail the company revealed was to say that 2013 revenue increased 345 percent over 2012 results. Among the clients added last year were, Barclays and Gameloft. The total number of advertisers using Appia now totals more than 100.

Besides organic growth, Appia fueled its expansion with $10 million in new funding last year. In April Appia expanded its debt facility with Silicon Valley Bank and raised $5 million from North Atlantic. In November, Appia secured another $5 million in debt financing, provided in part again by North Atlantic. The company expanded its management team in 2013, first hiring former iContact CFO Tim Oakley as Appia’s first chief financial officer and later hiring former Millennial Media executive Jamie Fellows as chief product officer.

Appia, which has offices in San Francisco, New York and Durham and sales locations in the United Kingdom and Mexico, was ranked No. 22 on the Wall Street Journal’s 2012 list of the top 50 venture capital-backed companies.