What’s in a name? Well, when it comes to Medfusion, old smells better than new.
In August, Triangle entrepreneur Steve Malik reacquired the Cary-based company he had sold to Intuit for $91 million in 2011 and on Tuesday he decided to restore the medical software firm’s original name: Medfusion.
California-based Intuit had changed Medfusion to Intuit Health.
The name change also includes a new logo and plans to relaunch the company’s website under the Medfusion name.
Malik also named two board members.
However, Malik has yet to disclose much more information about the changes he is making other than saying the company will keep its focus on health care IT.
“Today, we are reaffirming our focus on helping providers attract and retain loyal patients by improving patient satisfaction and outcomes,” Malik said.
The firm’s primary offering is an online portal for patients that is designed to improve data exchanges between patients and care providers.
“Medfusion was established with the mission of improving technology for key stakeholders in the healthcare ecosystem,” Malik said.
The relaunched website contains little new information – yet.
“Medfusion, formerly known as Intuit Health Group, is in the middle of an exciting transition. We are changing our name, but our commitment to proactively servicing our clients and developing innovative products will remain the same.
“Please check back soon to learn more about our market-leading approach.”
The new board members are Vern Davenport and Buck Goldstein. Davenport is a former chief executive officer at M*Modal and Misys Healthcare. Goldstein, a former chair of the board at Medfusion, is an entrepreneur in residence at UNC-Chapel Hill.