The Wall Street Journal’s “Startup of the Year” competition has cut the field in half and Cary-based Infina Connect is safely in the top 10.

Health IT company Infina has a way to bring transparency and competition to the health care industry through its proprietary software. Infina was among more than 500 startups who initially applied to participate in the WSJ competition, which has been portrayed as a reality show of sorts as the startups are assigned tasks and are judged on their performance over the months long contest. The WSJ is documenting parts of the competition, including judges decisions, through videos posted online.

And like many reality show competitions, the contest includes an audience vote component. As of Thursday morning, Infina had the third most votes of all the companies in the top 10. Audience votes aren’t weighed in the decision to eliminate startups. But these votes do give viewers the chance to voice their confidence in entrepreneurs, their companies and their products.

Infina was founded in 2010 by Sui Tong, a former aerospace engineer for General Electric. As Tong explained in a WRALTechWire story published in July, he saw the automation and efficiencies he was able to develop in engineering as a foundation for the automation and efficiences Infina aims to bring to health care.