Fitness and nutrition programs company RivalHealth has raised $3 million it plans to use for enhancing its product offerings and expanding its sales force.

Fulcrum Equity Partners led the round of investment in the Raleigh company, with participation from WRD Capital and other unnamed investors.

RivalHealth offers preventative health programs to corporations, schools and organizations. The company’s main offering is Rival Fusion, a subscription service available over the web and on DVD that emphasizes weight management and fitness through exercise and nutrition. RivalHealth employs a patent-pending measuring system that works without daily journaling or activity-based tracking.

RivalHealth was founded in 2010. The company’s customers include BB&T, Twinings of London, Park Ridge Health, First Citizens Bank and Washington Local Schools of Toledo, Ohio. The company also has a strong partnership with Blue Cross Blue Shield of North Carolina to offer its customized fitness and nutrition programs to Blue clients.

“With this new capital infusion, we’re positioned to aggressively expand on our strong, initial customer footprint,” RivalHealth founder and CEO Pete Durand said in a statement. “Additionally, it will allow us to create more content and enhance both our mobile and social product offerings to have a more complete solution for our customers.”