Lenovo is expanding its reach into “cloud” computing with a personalized offering and also is opening a data analytics hub in Singapore as the company seeks to capitalize on the growing demand for shared computing power and the ongoing creation of more data.

“Lenovo Reach” is the name of the cloud service.

A preview will get underway June 22. Through the service, users can access cloud-based files with a single login ID. The service is expected to be available to the public later this year.

“Lenovo Reach makes it incredibly simple and convenient for people to interact with their growing libraries of digital content and apps from virtually anywhere, at any time, on any device through a consistent interface,” said Mark Cohen, vice president of software and cloud solutions at Lenovo. “Lenovo Reach plays a fundamental role in our plan to expand cloud services to consumers around the world.”

Users can sign up for the trial online.

New Analytics Hub

The world’s No. 2 PC manufacturer is also expanding its presence in Singapore with a team that will focus on analysis of data driven by its growing global business.

As Lenovo expands aggressively beyond PCs to sell tablets, smartphones and other devices, the company is putting together an analytics team in order to better understand the who, what, when, where and why of customer buying.

ZDNet and Campaign Asia reported Lenovo’s expansion.

Some 12 people are expected to be hired, and the center will be online by the end of July.

The data analysis will be used to help marketing intelligence and Lenovo’s use of social media.

Lenovo opened a Digital and Social Center of Excellence in Singapore two years ago. 

[LENOVO ARCHIVE: Check out seven years of Lenovo stories as reported in WRAL Tech Wire.]