Who says analytics can’t be fun?

Certainly not SAS or Teradata.

SAS and Teradata had some fun creating their “Legion of Analytic Heroes” last year to promote their data partnership. But the effort was no joke in the eyes of the Association of Strategic Alliance Professionals, which picked SAS and Teradata for an ASAP award.

Of course the SAS-Teradata partnership is about much more than the Superheroes. But it also was a factor in ASAP’s decision to grant the two firms an honor in the individual Alliance Excellence category.

The companies were cited for “governance structure, market impact and innovative programming, including tight R&D integration, the League of Analytic Heroes initiative and a joint Product Advisory Council.”

The award was presented recently at the ASAP global summit.

“The SAS and Teradata alliance embodies the spirit of the Alliance Excellence Awards. It has been exemplary not just in terms of the great results it has achieved, but in how it has achieved them,” said Art Canter, ASAPs chief executive officer. “The companies have displayed a high degree of collaboration, obtained strong support from their CEOs and adeptly aligned themselves across major functional areas, including project management, R&D, product management, marketing, services and technical support.”

SAS and teradata have jointly developed an analytic appliance for use with SAS analytics software. The joint effort has produced more than 250 customer wins.

“This recognition within the alliance management community validates the hard work SAS and Teradata have invested into growing a multilayered and productive partnership for both companies,” said Elishia Rousos, director of the SAS Alliance.

[SAS ARCHIVE: Check out more than a decade of SAS stories as reported in WRAL Tech Wire.]