Normally, reports about “unification” or “consolidation” of business units within a company means layoffs or job cuts. That’s not the case with Bandwidth.

The Raleigh-based provider of various telecommunications services across the country, is undertaking a “unification” of two business units, the privately held firm said Wednesday.

However, the company also is looking to hire additional people.

“No job cuts are planned,” said Scott Fincher, marketing director for the combined Bandwidth units.

“In fact,” he added, “we continue to expand our team.

“We’ve made multiple hires over the last six months and we plan to hire individuals for 26 new positions across multiple departments in both our Raleigh and Denver offices.”

Since October, Fincher added, the firm has made “49 new hires.”

Bandwidth, which lists job openings online, is based at the former Red Hat headquarters on North Carolina State University’s Centennial Campus.

The two affected business groups are based in Raleigh and Denver. The Inetwork wholesale division and the SIP Trunking groups are being merged into the Wholesale and Enterprise Division.

SIP is a telecom term referring to session initiation protocol for use in Voice over Internet Protocol communications.

Bandwidth provides a variety of SIP, 9-1-1, and other services. 

“Our Wholesale & Enterprise division is doing very well – delivering innovation solutions to some of the most exciting brands in technology today – Google Voice, Vonage, Skype, Pinger, Marchex, LivingSocial,, and many others,” Fincher explained.

The consolidation made “business sense,” said Bandwidth Chief Operating Officer Chris Chuang. 

“In looking at our business units, we realized there is a better way to give customers the breadth of services and increased level of attention they need,” Chuang said in a statement. “The line between our wholesale and enterprise customers has blurred. With enterprise buyers becoming more sophisticated and our largest wholesale customers turning more frequently to using our APIs and end-user facing applications, it made sense for us to combine these businesses into a single division.”

The new group includes more than 200 people. 

Bandwidth also operates Republic Wireless and Phonebooth as standalone businesses.