Ecommerce services provider ChannelAdvisor, which has been rumored to be considering an IPO, on Thursday named a chief financial officer and expanded its board.

John Baule takes over as CFO after stints at Apollo Global, an education investment firm, and K12, Inc., an education technology firm.

Joining the board is Timothy Williams, a former CFO at Blackbaud. He retired in 2011.

” Together, Baule and Williams bring extensive financial experience to ChannelAdvisor as it continues to expand,” the company noted in its announcement.

“We’re very pleased to welcome both John and Tim to our team,” said ChannelAdvisor Chief Executive Officer Scot Wingo, the firm’s founder. “Their collective experience scaling world-class technology companies will be invaluable to us moving forward.”

Reuters reported last month that ChannelAdvisor might be going public. Wingo declined comment.

ChannelAdvisor, which is privately held and back by investors such as eBay and Raleigh-based Southern Capitol Ventures, produces $50 million a year in revenue, according to Reuters wire service.

[CHANNELADVISOR ARCHIVE: Check out  a decade of ChannelAdvisor stories as reported in WRAL Tech Wire.]

(Note: Captiol Broadcasting, parent company of WRAL Tech Wire, is an investor in Southern Capitol.)