InMotionNow is the new name for a Cary firm that delivers workflow solutions to customers through a software-as-a-service model.

That’s not all.

The company also has a new investor and a new chairman of the board as a result of new financing.

The amount of the funding was not disclosed.

InMotionNow customers include Disney and Dupont. Its software provides means for content review and approval.

Madison River Ventures participated in the round, and its General Partner Steve Vanderwoude will lead the InMotionNow board. Madison River is a Triangle area venture capital firm.

Naples Management and Investment Company, an earlier investor in InMotionNow, also participated in the round. It is based in Florida.

The name change was made to one that “reflects the further evolution of their flagship product, which has been broadly adopted by leading companies like Disney, Technicolor, Staples, and Foot Locker, as well as mid-size brands and creative agencies,” InMotionNow said. “The solution serves interactive and motion driven content approval, such as review and approval capture for video, web, and mobile assets. The name better reflects the dynamic nature of the content that is now being managed and tracked with inMotion.”

Rob Munz, the company’s co-founder and chief executive officer, the funding will be used for expansion and product development.

“The team at inMotionNow has done an amazing job developing relationships and delivering solutions to some of the largest brands, entertainment companies and agencies in the world,” Vanderwoude said in a statement. “We echo management’s excitement and are enthusiastic about the future of inMotionNow. As more content is produced for the various offline and online channels, the opportunity grows. inMotionNow will become a standard within the content creation process.”

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