Motricity, a developer of mobile content and solutions provider, has named Gary Cohen to the newly created position of senior vice president of global sales.

Cohen has worked for Nextel and IBM over the years. His most recent position was as vice president of sales and services for Kontiki, a developer of digital content delivery. At Nextel he was head of enterprise sales. He worked at IBM for 14 years.

Cohen will be responsible for developing new sales channels and overseeing Motricity’s existing sales network. Cohen

“As Motricity continues its rapid growth and global expansion, we are in need of an exceptional sales leader with a highly focused approach to driving simultaneous growth strategies across all of our business lines, while delivering services that surpass customers expectations,” said Ryan Wuerch, chairman and chief executive officer at Motricity. “Gary’s proven sales leadership experience with startups as well as billion-dollar sales organizations and his strong relationships within the wireless industry will be extremely valuable to Motricity.”