Posted Aug. 11, 2017 at 9:13 a.m.

Startup profile: FuneralInsider aims to help families find 'right' funeral home (+ video)

Published: 2017-08-11 09:13:09
Updated: 2017-08-11 09:13:09

What decision weighs more heavily on families than to decide which funeral home would be best for the farewell to a beloved relative?

A Winston-Salem startup founded by a hospice and palliative care physician is offering a solution for what he believes is better decision making."Comparing funeral home, crematory, and cemetery prices is difficult due to consumer ignorance and the opacity of the after-death care market," says founder and CEO Jay Requarth.

The name of the startup makes the mission clear:

And he's already landed $50,000 from one investor while investing $50,000 of his own cash.

FuneralInsider will be presenting its business case at the Council for Entrepreneurial Development's Tech Venture conference nest month.

This is the third in a series of profiles featuring presenting startups and entrepreneurial companies that is being published by WRAL TechWire in partnership with the CED.


  • Website:
  • Email contact:
  • Address: 1959 Peace Haven #118, Winston Salem, NC 27106
  • CEO: Jay Requarth, MD
  • Video link:
  • How many employees? Just the founder and co-founder
  • Link to CED Tech Venture Company Profile:

What is the focus of your business?

Helping individuals and families find the right funeral home based on their budget and wishes.

What is the top pain point/business application you are seeking to address?

Comparing funeral home, crematory, and cemetery prices is difficult due to consumer ignorance and the opacity of the after-death care market.

What makes it unique?

The founder is a hospice and palliative care physician who understands the pre-need phase. The founder's position may offer unique marketing opportunities.

Why should investors be interested in your firm?

There are approximately 2.7M deaths per year and this will increase 40% during then next 2 decades. Thirty percent of those who died are cremated due to the high cost of burial services.

Thus, nearly 1M families need help arranging high-quality, low-cost burial services

How are you financed at this point?

Most bootstrapped.

We obtained a $50,000 investment from New Ventures Accelerator

WRAL TechWire any time: Twitter, Facebook

Copyright 2017 WRAL TechWire. All rights reserved.
Editor's Blog

Editor's Blog

The latest blog posts from our WRAL TechWire and WRAL editors. Read more articles…

Please Log In to add a comment.

Latest for Insiders