New research from Parks Associates shows U.S. broadband households with a head of household ages 25-34 have the highest adoption rate of Internet of Things connected devices, also known as smart home devices, at nearly 30 percent. Stuart Sikes, President, Parks Associates, presented the firm’s smart home and Internet of Things research at the Peak Load Management Alliance Fall Conference in Charlotte earlier today.
Among heads of household ages 35-44, adoption is only 21 percent, yet this group owns the highest number of smart home products, with an average of two different smart product categories per household. Networked security cameras, smart thermostats, and smart door locks are the leading categories of smart home devices.
Household income and home size also have a role in adoption rates of Internet of Things connected devices, also known as smart home devices. Households with an annual income of $100,000 or more are most likely to have a smart home device, and more than 30% of U.S. broadband households with more than 3,000 square feet own a smart home device.
“Nearly all U.S. households have taken some energy-saving steps in the past 12 months. Many households have adjusted their thermostats, switched to CFL and LED bulbs, and bought new energy-efficient appliances to save money and energy,” Sikes said. “The energy management features available today complement these consumer activities and can therefore broaden the appeal of smart home offerings.”
