Updated Mar. 29, 2014 at 12:14 p.m.

Premium Lock How did startup Validic ever land Mark Cuban as investor?

Published: 2014-03-12 11:20:00
Updated: 2014-03-29 12:14:41

Mark Cuban meets press after victory Mark Cuban, billionaire owner of the NBA Dallas Mavericks basketball team, center, speaks to the media after exiting federal court in Dallas, Texas, U.S., on Wednesday, Oct. 16, 2013. Cuban didn't engage in insider trading nine years ago, a federal jury decided in a case brought by the U.S. Securities and Exchange Commission (SEC). Photographer: Mike Fuentes/Bloomberg *** Local Caption *** Mark Cuban Image 1 of 2 · Next Image…

You've heard about "cold calls" and the challenges for sales people. But can you contact of the blue a potential investor such as billionaire Mark Cuban and win him over? Durham startup Validic took a chance - and Cuban took the bait. WRALTechWire's Jason Parker tells the story....

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