Google is making its privacy controls easier to find and understand in an attempt to make the more than 1 billion users of its digital services feel more comfortable about the personal information that they give the Internet’s most powerful company.

The simpler approach debuting Monday features a redesigned “My Account” hub where all of Google’s key privacy controls can be found. Account holders can also undergo a check-up that will break down which of the company’s various services are gathering information about them.

“Control, protect, and secure your account, all in one place,” Google says.

“My Account gives you quick access to the settings and tools that let you safeguard your data, protect your privacy, and decide how your information can make Google tools and services work better for you.”

The new system represents Google’s tacit admission that its previous setup confused and frustrated people. Until now, the privacy controls were spread across far-flung sections of Google’s website with few explanations of the pros and cons of adjusting each setting.

“We knew that users find privacy and security really mysterious so we wanted to make it very approachable,” Guemmy Kim, product manager for account controls and settings, told Reuters.

Get more details at: https://myaccount.google.com/?pli=1