Posted Jan. 27, 2017 at 2:29 p.m.

Premium Lock Google launches person-based initiatives to best Facebook in the $210B digital ad industry

Published: 2017-01-27 14:29:48
Updated: 2017-01-27 14:29:48

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Analysis: Google is knitting together an array of media and technology assets to provide a unified view of the consumer at an individual level. In doing so, Google is borrowing a page from Facebook's people-based playbook....

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