Ecommerce services provider ChannelAdvisor, which recently expanded with a new office in Hong Kong, is beefing up its senior management team.

The privately held, venture-capital backed firm said Monday it had promoted to veteran executives to the senior management team as vice presidents.

Paul Colucci, who joined ChannelAdvisor in 2008, is now vice president of enterprise sales.

Link Walls, a ChannelAdvisor employee since 2005, is now vice president of product management. 

“Paul and Link have been key contributors to our organization for several years and are welcome additions to our senior leadership team,” said ChannelAdvisor President David Spitz. “Both have a deep understanding of the e-commerce industry and are dedicated to ChannelAdvisor’s mission of helping retailers and manufacturers reach new sources of demand. In these new roles, Paul and Link will play an even more critical role in the direction and success of the company.”