The Hows And Whys of Hiring Your First Marketing Employee

Marketing a startup isn’t for the faint of heart. Fraught with dangers like limited budgets, aggressive competitors and marketplace apathy, it’s a lot more likely that your startup will fall flat on its face than wildly succeed. Yet, if entrepreneurs gave up at the first look at long odds there’d be a lot fewer of us out there. A few months ago, I wrote about the reasons that early stage startups shouldn’t hire an advertising agency. You can decide for yourself if I’m right or wrong, but either way, marketing your startup is a must if you intend to...

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