Windsor Circle Closes $1MM Series A Round: Lessons Learned

Windsor Circle, a Durham-based retention marketing startup, is one of those early-stagers that made it look easy. The four founders secured $350,000 in seed funding from IDEA Fund Partners and angel investors before they even built a product. They used those funds to hire engineers to build a platform they believed could transform the way small and medium online retailers market to their most loyal customers. By the end of 2011, they already had 10 paying customers and a convertible note worth $405,000. But then it came time to raise a Series A dollars this year, and things got...

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