Cloud-based marketing startup iValu8 aims to deliver customer connections

iValu8 Inc., a cloud-based marketing platform, is trying to solve the problem of how businesses can better connect with their customers. The Chapel Hill-based company is using loyalty programs along with mobile, social and venue marketing to improve company-customer relationships. iValu8 specifically wants to help the smaller businesses that previously wouldn’t have been able to afford digital technology. “Part of the reason we developed this business was huge companies could do mobile and social marketing,” said co-founder and Vice President Andrew L. Fox, regarding the company founded in 2013. “The vision was smaller companies couldn’t do it because they...

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