joe procopio | WRAL TechWire

joe procopio

A killer idea can actually sink your startup – here’s how to avoid this trap

It doesn’t matter if you’re an entrepreneur sitting on a killer idea that has yet to see the light of day, or you’re chugging along revenue-positive on your way to explosive scale and growth, or you’ve raised eight or nine figures trying to change the way the entire world thinks about X. If you’re not building that solution bridge from both ends, you constantly run the risk of that great, big, killer idea taking your business down along with everyone who believed in that idea and hopped aboard for the ride.

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How to beat the startup founder stigma without a cofounder crutch

From the moment you flip that mental switch and call yourself an “entrepreneur,” you’ll face doubt, dismissive attitudes, maybe even ridicule. All of this can fester into a stigma that we’ve only recently begun to label as imposter syndrome. So how do you manage this? Well, here’s one idea not to embrace – taking on a cofounder.

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