Shake, Shift, and Segmentation in the Gaming Industry

If you’ve been following the buzz surrounding the game industry, you should be no stranger to the heavily debated topic of the shakeout facing the traditional console development business model. Google console developer, search under news, and you’ll find many of the top links sucking you into an ongoing argument of how the mobile gaming industry is either enhancing or derailing the future of console game development.  So What’s the Fuss? Here’s the fuss- until the emergence of the mobile device as a seriously profitable market channel, it has been a relatively easy-bake cake walk for large publishers/developers to focus...

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