New Freemium App Greens JouleBug for National Growth

Williard is well-known in the Triangle tech community. He graduated from N.C. State University with a degree in mechanical engineering, then worked at a few design firms in Charlotte before going back for his master’s degree at State. In 1984, he started I-Cubed, which developed and sold educational design software (Today, it’s an enterprise IT consulting firm). He sold it to Adobe in 2005, and immediately dove into the sustainability movement. When the idea for JouleBug came along, he found a partner in San Francisco developer James Wicker, who also sold a company (Navisware) to Adobe in 2005. They...

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