Meet the Man Bringing Valley-like Design Thinking to Triangle Startups

Lance Cassidy was doing cutting-edge aerospace engineering work at the NASA Langley Research Center in Virginia when he saw a glaring gap between engineering and design. Engineers could solve the most complex problems, but designers helped them find the right problems to solve. And he wanted to know more about that. So the N.C. State engineering graduate went back to his alma mater to become an industrial designer, and has set off on a design career that’s led to consulting work at a high profile San Francisco hardware incubator, an MIT Design Lab startup and an Andreessen Horowitz-funded Silicon...

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