Most Advertising Sucks. Can Customers Create Better Ads Themselves?

Most advertising sucks. Too much of it is schlocky, talks down to customers or quite simply isn’t interesting. Even worse, with the average person seeing roughly 5,000 marketing messages each day we’ve all become accustomed to ignoring ads rather than engaging with them. And this is coming from a guy who runs an advertising agency. So what’s a brand to do? Well, you could hire a smart group of creatives (whether at an advertising agency, freelancers or internal team) to dream up the next awesome big idea… or you could turn to the general public and leverage social media...

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