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Think before you leap: Top 3 areas to consider before investing resources in early-stage startup

Whether you’re in Tel Aviv, Berlin, or Toronto, founders are founders. First-time founders have it especially rough – they could have an incredible idea, but might have little business acumen or lack a realistic pulse on the market they want to enter. Similarly, first-time startup advisors and investors have some lessons to learn. I’ve definitely learned some of mine the hard way. Here’s my advice on what to do when considering making a deal.

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