Don’t Be An Ad-hole. 5 Reasons Your Early-Stage Startup Shouldn’t Hire an Advertising Agency

I like to imagine that there’s a person somewhere who keeps a book with a long handwritten list of the dumb mistakes that entrepreneurs make (even though we should really know better). Mixed in among valuing ideas over execution, giving up too much equity to seed investors and hiring bad employees there’s an entry, written in all caps, that reads: HIRE AN ADVERTISING AGENCY. Repeat after me: Don’t. Do. It. Advertising agencies are good at many things, but like trying to drive the Autobahn with a learner’s permit, hiring an agency as an early-stage startup does little more than...

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