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4K

WRAL begins broadcast in next-gen TV technology

WRAL-TV on Tuesday became the first commercially-licensed television station to broadcast its news under next-generation standards. Capitol Broadcasting’s NBC affiliate in Raleigh-Durham, WRAL, launched its new ATSC 3.0 station by airing “Take Me Out to the Bulls’ Game,” a documentary shot, edited and post-produced in 4K/UHD HDR. Following the documentary, that station switched to WRAL News. “Capitol Broadcasting believes strongly in the future of over-the-air broadcasting, and that ATSC 3.0 represents the technological breakthrough that will enable local stations to remain the primary source of news, information and entertainment on any device,” said CBC President and CEO Jim Goodmon....

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