PR professionals enjoy the rep of being some of the original influencers. Through the power of their personalities, the power of who they knew and the power of persuasion, they got you on the front page or off the front page. They swayed public opinion for movements and causes, companies and brands, and movers and shakers. Today, new ways of influence hold sway. Let’s take a day together and examine who has influence now, how they got it and how they use it. Along the way, PR professionals will learn a bit more about how to become better influencers for clients, companies and causes. The power of influence is the theme for the 2023 NCPRSA Conference on Strategic Communications at the McKimmon Center in Raleigh, hosted by the North Carolina Chapter of the Public Relations Society of America (NCPRSA). This year, the conference also features NCPRSA’s annual Inspire Awards ceremony. Come to the conference, attend the awards luncheon or both.
Stay tuned for announcements on speakers and sessions.