Evaluating social media technology: Free tools can help

Editor’s note: Jeffrey Cooper works with social media marketing firm Three Ships Media in Raleigh. RALEIGH, N.C. - The world of digital marketing is an ever-evolving, complex universe. In today’s high-tech society, a digital marketing strategy can make or break your business. Developing and executing a business’s digital strategy can be intimidating and requires an immense amount of domain expertise and collaboration across departments, vendors, and the c-suite. One of the biggest challenges that faces fledgling online marketers is the need to choose and invest in partners and technologies that will enable their business for success. Picking these partners and...

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