What Amazon knows: ‘The war for retail will be won in groceries’

Amazon believes the future of grocery shopping is online. So why is the retail giant spending $13.7 billion to acquire 460 brick-and-mortar Whole Foods stores and lower prices on “organic bananas” and “responsibly-farmed salmon?” Answer: To dominate the grocery business like it has many others by increasing the number of customers while undercutting the competition. Amazon will make Whole Foods more accessible to more consumers. And it will turn them into Amazon customers and advance its bid to become the dominant player in all of retail — the so-called everything store. “The pot of gold at the end of...

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