Starbucks sweetens its digital network in bid to tempt more customers
Starbucks (Nasdaq: SBUX) is adding a venti-sized dollop of free books, news and entertainment to its Internet offerings starting Wednesday. The coffee chain’s new digital network promises customers free e-books, movies and other exclusives, including free access to some paid Web sites such as The Wall Street Journal, and is meant to get customers spending more on drinks and content they buy through the site. The move comes as Starbucks faces steep competition from McDonald’s Corp. and other fast-food chains pushing increasingly fancy coffee drinks. But it also offers Starbucks a chance to make money by selling songs, e-books...
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